percorsi blog

Air Ambulance Heroes Run off to a flying start!

2010-05-17T10:21:00.001+01:00

The sun shone on Sunday to provide a fantastic backdrop to a successful and fun filled day at the Air Ambulance Heroes Run event held at Dishley Grange, Loughborough. After being tasked to organise and manage a series of four Heroes run events for Air Ambulance across the Midlands, it was great to see the first of these get off to such a fantastic start. Men, women, and children of all ages turned out to take part in the run, sporting a wide range of colourful Super Hero costumes that ranged from full scuba diving gear, to women in superhero pants, to entire families dressed as superwoman, superman and spiderman. And for those people who preferred a more leisurely pace, a Sunday morning stroll around the course with the dog proved to be a big hit too.

Cat Foster, Fundraising Manager for Air Ambulance said “ The run was a great success with around 300 runners, families and friends demonstrating their support for the Derbyshire, Leicestershire and Rutland Air Ambulance. It was a thoroughly enjoyable day and we would like to thank everyone who turned up to support this life saving charity”

So, if you want to show your support for your local Air Ambulance Heroes, sign up for an event near you. Registration is simple, just go to www.wnaa.co.uk or www.dlraa.co.uk and with a few clicks you're signed up!

New life breathed into two Air Ambulance Websites

2010-02-26T15:13:00.002Z

Fantastic news. Air Ambulance websites have been given a new lease of life, so both dlraa.co.uk and wnaa.co.uk are now live!

Percorsi were up against extremely tight timescales to produce dynamic changes to the two sites, and at the same time maintaining brand consistency as well as the individual identities of DLRAA and WNAA. Essential features of the websites included clear and direct access to users page of interest, with relevant and up to date links and strong calls to action for this crucial service. The result is an engaging and vibrant site, which includes: eCommerce, Donation gateway, full Content Management System, RSS News Feeds, Video Integration, and a complete Intranet for employees.

Phew, we’ve barely had time to draw breath before we’re on to our next one!

Percorsi have moved! You can now find us at Friar Gate Studios.

2009-12-01T16:55:00.001Z

After searching for the perfect office, Percorsi has moved just a few minutes closer to the city centre into the newly built Friar Gate Studios - and we couldn't have asked for a better location for our new home in Derby.

Percorsi continues to grow and that's why we're saying a fond farewell to our old premises in Vernon Gate and an excited Hello to our new Friar Gate Studios office.

You can now find Percorsi at Friar Gate Studios, Ford Street, Derby, DE1 1EE. Our phone number remains the same, so you can still reach us on 01332 370022.

Click here for a map of our new location.

Percorsi are now proud sponsors of Disabled Pride UK

2009-10-06T13:01:00.007+01:00

Percorsi are proud to announce that they are now sponsors of Disabled Pride UK.

Disabled Pride UK aims to celebrate the diversity of disability by challenging negative and destructive attitudes towards disabled people. The celebration will culminate in a series of organised events throughout the UK on an annual basis.

Percorsi are on board to provide strategic marketing assistance to Disabled Pride UK. The logo is just the start! Keep your eyes peeled for future announcements...

How regular withdrawals from Percorsi's InfoBank could help boost your business

2009-09-18T10:17:00.000+01:00

Percorsi know how tough it is in the current environment so we're providing lots of great tips and advice on marketing your business to increase sales and profits and get the results you want.

From now on our monthly newsletter will feature our latest tips and marketing tricks to help boost your business, along with our fantastic and newest offers. (If you don't already receive our monthly emailers then sign up here.)

And if that's not enough, Percorsi will soon be opening our FREE InfoBank, where you'll be able to read and download lots of expert and informative articles and features to demystify the marketing process for your business. So keep your eyes peeled for further news on the launch of our Information Bank!

Here's a little taster of what we're offering...

HOW TO IMPROVE PROFITS BY BETTER MARKETING

Marketing isn't something your business does for fun, it's a tool you use to make sure people see and hear about the services and products you're offering and where they can buy them. That's why savvy business owners know that good marketing is essential to achieving your objectives and improving your bottom line. And in times when we could all do with a little help, Percorsi has set out our top ten tips on how your business can better market itself by implementing these pragmatic and incredibly effective approaches. Download full article.

Government Body target Percorsi

2009-08-21T10:49:00.000+01:00

Once again, Percorsi came out on top of a recent tender to produce a new internal publication for a national government body. Percorsi’s design team are currently working on the creative as we speak, so watch this space for further news …

Marketing experts within the engineering industry: getting down to the nuts and bolts of your business

2009-08-19T10:38:00.005+01:00

There’s no getting away from the current economic environment and the extreme competitive pressure to produce more customers, increase revenue, and create greater profits.

And on top of that, you’re expected to improve and promote your image and company positioning. As fewer customers mean less demand; less demand means efforts to stimulate demand (i.e. marketing) needs to be increased.

That’s why successful companies know you don’t abandon your marketing strategies in a recession; as history shows over and again, companies failing to market themselves during these times suffer loss of market share and an irreparable dip in awareness of the services they offer.

One thing is for sure, in this deeply worrying economic downturn marketing approaches have to become much smarter, using every tool possible to ensure delivery is more targeted, more personalised and more effective in engaging with customers. Brand and position yourself correctly to an unambiguous market and your success rate will increase significantly.

As one of the most experienced marketing agencies in the Midlands, Percorsi understand your products and services and the industry you operate in. Our full marketing service includes launching new products, creating corporate identities, literature production, website development and design, strategies and plans, e-marketing, as well as direct marketing campaigns.

We focus on presenting complex technical information in a language customers relate to, using stunning creative to display and promote products, and underpinning them with powerful hard-hitting words.

To find out how 15 years experience of marketing the engineering industry can help your business get to the next level call 01332 370022 or email info@percorsidesign.co.uk.

How to drive more customers to your website

2009-08-13T11:07:00.006+01:00

Do you know what your customers think about your website?

One of the main ways people decide if you’re the best company to contact is the first impression they gain of your website. Properly done it should showcase your capabilities, position you in the market and engage with customers. And with so many websites clamouring for attention, it’s vital visitors find and are persuaded to click on yours. Once on the site, you need to capture and hold their attention; if you don’t ‘hook’ them within the first thirty seconds on the site, chances are you’ve lost them.

But its’ not enough to just write about what you do in the hope people will be interested, you now have to engage and connect to deliver a customer experience that encourages, motivates and inspires them to explore further. And it’s crucial you take advantage of social media networks, and use Search Engine Optimisation to see how your competitors’ websites rank compared to yours.

How does your website stack up?

• Do customers find it easy to use and navigate around?
• Does it engage and connect to deliver a customer experience?
• Is it written in a style and language that engages and inspires them?
• Is there an effective ‘hook’ on the site to motivate them to read on?
• Does your ‘call to action’ compel customers to contact you?

By getting this mix right, you’ll see your online presence soar. So, if you're serious about winning new clients you should work with Percorsi, an agency who deliver results!

Marketing reviews available for a limited time only.

Percorsi are offering a FREE website and marketing review for a limited period. Call us now on 01332 370022 to make sure you don’t miss yours! Click here for more information.

Website refresh for PXtech

2009-08-12T09:33:00.003+01:00

Percorsi have begun work on PXtech’s marketing campaign starting with a refresh of their website.

Percorsi have produced a fresh and informative new site, enhancing user interaction through the incorporation of Flash elements and a new Blog.

In conjunction with the website refresh, Percorsi have also designed a logo suite for all of PXtech's products and services.

View the new site here.

Percorsi launch Facebook fan page

2009-08-06T15:36:00.006+01:00

We have taken the opportunity to raise our profile among social networking sites. We are already present on Twitter so the next step for us was to create a Facebook fan page.

You can follow us on Twitter here and become a fan of Percorsi on Facebook here.

New website for Children First Derby

2009-08-05T09:24:00.005+01:00

Percorsi have just completed the design and production of a website for Children First Derby. The Derby based charity work with children and families to make a positive impact on their lives and the local community.

Children First Derby approached Percorsi to refresh their existing website. The aim was to make the site more friendly and appealing to children whilst retaining its informative messages for parents, families and social workers. Percorsi gave the site a bright, fresh feel and also the option for the client to update news and downloadable documents.

Take a look at the new website here.

The work that Children First does would not be possible without the donations they receive. If you would like to make a donation to Children First then you can do it online here.

If you are thinking about a website refresh or any other project, give Percorsi a call on 01332 370022 or visit our website www.percorsidesign.co.uk.

Mike's 30 seconds of fame

2009-07-07T14:36:00.015+01:00

We have uploaded the TV advert for DLRAA to YouTube. The advert stars Mike Dilks, 59 from Melton Mobray. His car was so badly smashed up the make and model was totally unrecognisable.

Here is Mike’s story…

“Its quite simple - they saved my life”

“Without a doubt I wouldn’t be here today if it wasn’t for the Derbyshire, Leicestershire and Rutland Air Ambulance. Its quite simple – they saved my life.”

Mike collided with an articulated truck and was trapped inside his car with life threatening injuries.

Mike’s condition was very serious and he needed urgent medical attention. The crew from the Derbyshire, Leicestershire and Rutland Air Ambulance were called to the scene to provide life saving attention.

Mike spent four agonising hours trapped in the car as emergency services cut him out. The DLRAA crew were able to stabilise his condition, and he was later air lifted to Coventry Hospital where he spent weeks in intensive care.

I have no doubt that the response time from the Air Ambulance is why I’m still here today.

Returning to the Derbyshire, Leicestershire and Rutland Base in September last year and being reunited with the crew that saved my life was very emotional. Just hearing the sound of the helicopter made the hairs on the back of my neck stand on end. Well, they do say the last thing to go is your hearing.

View Mike’s story in the video on YouTube. To see the rest of the campaign visit www.myairambulance.org or to see examples of our other work, visit our newly refreshed website at www.percorsidesign.co.uk.

Help save more lives like these. Donate just £2 per month here

JACK, MIKE & EMILY-JANE: LOCAL STARS OF THE DLRAA ADVERTISING CAMPAIGN.

2009-07-07T14:27:00.004+01:00

Derbyshire, Leicestershire & Rutland Air Ambulance appointed Percorsi for specialist help in raising their profile. Percorsi have launched an innovative marketing campaign to combat the credit crunch and ensure DLRAA are able to stay flying high and saving lives.

DLRAA are a registered charity relying purely on public donations to keep this vital service saving lives and costs over £1.5 million each year. Last year over 1,250 missions were flown, averaging 4 missions a day. The team serve an area of 1.2 million people living across Derbyshire, Leicestershire and Rutland.

The testimonial based campaign features TV adverts, billboards, emails, sms text and a direct mail piece to be distributed throughout the counties to promote the invaluable work the charity does. The concept focuses on real life rescue missions, such as 11-year-old Jack, who was rescued following a playground accident and had a very serious head injury, Mike was the star of the TV adverts, retelling his account of the horrific car crash in which he was trapped for four hours.

Emily-Jane (pictured), who suffered serious injuries in a car accident was glad to help raise the profile of DLRAA by appearing in their billboard campaign.

To read their stories, view the campaign online or make a donation please visit www.myairambulance.org

To see other examples of our work, take a look at our newly-refreshed website www.percorsidesign.co.uk

The importance of advertising in ‘credit crunch’ times.

2009-06-19T11:42:00.002+01:00

An article recently published on the importance of advertising during the recession had these main arguments:

1. The golden rule is to stay in touch with your customers
2. If you are inconsistent they won’t trust you
3. If they can’t find you they will go to your competitor
4. And if they forget who you are, you’ll have to start all over again

We all know that recessions will come and go, but it is important that a client’s reputation doesn’t disappear with it. In times like this advertising and PR really demonstrate their potential. Reputation management has always been important but, now more than ever, should be the backbone for a solid marketing strategy.

Advertising will play an important role during the recession as should not be put on the backburner as a way to keep costs down. The ‘credit crunch’ doesn’t appear to be subsiding any time soon so it is absolutely critical that your business maintains its presence during these tough times. A lot of companies are in the same boat but if we stop doing business with each other that is when businesses will suffer!

Advertising your business does not necessarily mean spending a fortune; you may just need an alternative approach to traditional advertising methods. If for example you usually spend the majority of your advertising budget on paper direct mail campaigns, why not save money by opting for a targeted e-mail campaign instead? These can be just as effective and you save money on printing costs.

Use the recession to assess what you are doing and ask yourself the following questions:

• How cost-effective is your marketing?
• Could you be getting better results for the same cost?
• Are there alternative ways to reach your audience?
• Could you generate more referrals?
• What do you have in place that can be improved upon?

The recession will pass and businesses will come out the other side grateful that the hard work that their marketeers have put into their brands have helped them survive these uncertain times.

How can we help?

Percorsi will be able to highlight the potential of under utilised marketing tactics and create some new innovative techniques to help you improve your sales, leads and prospects. Our free review will help you identify new opportunities you may never have thought existed. Don't miss out and start generating permanent, powerful results.

It will cost you nothing to take advantage of this offer. Either call 01332 370022 or email info@percorsidesign.co.uk and we will be in touch to arrange a free consultancy meeting.

Design worth getting out of B&ED for!

2009-06-12T09:20:00.004+01:00

This years winners of the coveted D&AD awards have been announced today and of all the winners, this one really caught my eye.

Most of us will have seen the new coinage in circulation but I wonder how many people realise just how clever the design is.

Each coin (with the exception of the pound coin) features a section of the sheild design (that appears in full on the £1 coin) which form an entire design when positioned together correctly.

After scrambling around for some loose change I found all the coins in the collection and made my very own sheild!

To see the rest of the winners click here

Image: UK coins by Matt Dent, for Royal Mail, winner of the Black Pencil in Graphic Design (Applied Print Graphics)

Twitters and Blogs

2009-06-11T13:22:00.009+01:00

Percorsi have today joined the social networking site Twitter. You can follow us here http://twitter.com/Percorsi

It seems that marketing is taking on a whole new form with the advent of social networking websites such as Twitter. The micro-blogging concept appears to be an excellent platform for self-promotion and networking so we are jumping on the bandwagon and giving it a go.

We have also added a nifty little Twitter gadget to our blog which updates all of our "tweets" so there's no excuse for not knowing what we are up to!

FREE MARKETING REVIEW

2009-06-09T09:55:00.004+01:00

ARE YOU GENERATING RETURN ON
INVESTMENT FROM YOUR MARKETING?

For a limited time only, Percorsi are offering a free marketing review.

Percorsi will be able to highlight the potential of under utilised marketing tactics and create some new innovative techniques to help you improve your sales, leads and prospects. Our free review will help you identify new opportunities you may never have thought existed. Don't miss out and start generating permanent, powerful results.

Stay ahead of the game and beat your competitors to those new opportunities. In the current credit crunch climate there has never been a more important time for you to ensure you are getting the best return on your marketing investment.

It will cost you nothing to take advantage of this offer. Either call us on 01332 370022 or send an email to info@percorsidesign.co.uk and we will be in touch to arrange a free consultancy meeting.

A website that really gives it some

2009-05-26T10:08:00.006+01:00

RedWelly™ are a social enterprise that bring together teams of people from organisations for team-building experiences which transform neglected outdoor space into safe, secure and attractive gardens. The kind of gardens that bring peace, independence and a sense of purpose to those who need it most.

Over the last couple of years Percorsi have developed this simple, fun, hard-working brand and have recently launched their new website.

The vibrant website aims to raise the profile of RedWelly™ and encourage people to get involved with the garden makeover scheme.

visit the site at redwelly.org

Percorsi are flying high with newest advertising campaign

2009-05-18T15:55:00.004+01:00

Percorsi were chosen by the Derbyshire, Leicestershire & Rutland Air Ambulance to execute a full re-brand of their life-saving charity. The DLRAA, based at East Midlands Airport, has a primary response area of 2,100 square miles throughout Derbyshire, Leicestershire and Rutland. Serving in excess of 1.2 million people.

The DLRAA brand and identity have been designed to promote the invaluable work the charity does. Percorsi have designed a brand that creates a sense of regional identity and pride for those who donate money to the DLRAA.

In conjunction with the rebrand of the DLRAA, Percorsi have also re designed the logo for the DLRAA’s umbrella charity the Warwickshire & Northamptonshire Air Ambulance (WNAA).

Air Ambulance campaign launch...
Building on the success of the Derbyshire, Leicestershire & Rutland Air Ambulance rebrand, Percorsi are today, launching a new advertising campaign for the high-flying charity.

The testimonial-based campaign highlights the excellent work that the DLRAA do every day.

Keep your eyes peeled for TV ads, billboards and direct mailers throughout the counties or view them here www.myairambulance.org.

percorsidesign.co.uk is now live

2009-05-06T15:30:00.005+01:00

Our brand-spanking new website percorsidesign.co.uk is now live.

Operating in the advertising industry for over a decade we are a multi-disciplined design agency with a committed and experienced team of professionals dedicated to your project with one objective…to deliver results driven campaigns that turn expectations into reality. More...

Take a look around - it showcases our wide range of work and services.

If you have any comments or feedback please feel free to email us on info@percorsidesign.co.uk.

bfcc become Percorsi (welcome to our new blog)

2009-04-21T09:37:00.004+01:00

Welcome to our new blog!

You may have noticed a few changes to bfcc over the past month or so, the great news is that we are now part of the Percorsi Group.

On behalf of everyone at Percorsi, we would like to thank you for your business to date and look forward to a long and prosperous relationship.

Our new website www.percorsidesign.co.uk will be live very soon but you can still browse www.bfcc.co.uk for a limited time only.

Ideas on the toilet

2009-04-21T09:33:00.006+01:00

People often have great ideas while sitting on the loo, according to new research which shows that the bathroom antics of Britons are anything but bog standard.

A poll of 500 adults by coach operator National Express revealed that answering the call of nature could be the most productive part of a person's day.

More than two-thirds said they dreamed up great ideas, while others read a book, wrote a shopping list, played video games or even learned a foreign language.

See full article